Profit With Purpose: How Social Impact Became the Best Business Strategy

In this episode of The Developers Club Podcast, host Ben Wilson speaks with Alistair Wickens, Founder of Impact Limited and a seasoned serial entrepreneur and trusted business advisor.

Alistair charts his journey from a clinical career into health technology, co-founding one of the world's top 100 health apps in the early 2000s, and how that experience shaped his evolution toward purpose-driven entrepreneurship. He reflects candidly on the pivot from profit-first thinking to building businesses where social impact is the core mission, including a modular housing venture that employed ex-offenders and tackled the UK's affordability crisis head-on.

This is a thoughtful and inspiring discussion about purpose, profit and the power of doing business differently. Alistair shares lessons learned across health tech, property development and social enterprise, offering a compelling perspective on why impact and returns are not mutually exclusive, and why finding the intersection of passion, profit and purpose is the ultimate sweet spot for any entrepreneur.

For founders and developers looking to build businesses that matter, this episode provides practical insight into purpose-led thinking, long-term resilience and why the most meaningful businesses are often the most commercially successful ones.

Available now on YouTube, Spotify and Apple Podcasts. Subscribe for more conversations with experienced developers and industry leaders shaping the future of UK property development.